An empirical investigation of value co-creation on customer loyalty : mediating role of customer trust
Tehreem Pervez, Kausar Fiaz Khawaja and Muddassar Sarfraz
| Year of publication: |
2022
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|---|---|
| Authors: | Pervez, Tehreem ; Khawaja, Kausar Fiaz ; Sarfraz, Muddassar |
| Published in: |
International journal of economics and business research : IJEBR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-9869, ZDB-ID 2537709-7. - Vol. 23.2022, 1, p. 56-67
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| Subject: | value co-creation | VCC | customer trust | customer loyalty | enjoyment value | relational value | economic value | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Kundenbindung | Customer retention | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEBR.2022.119349 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012695409