An Empirical Observation of Age Factor’s Moderating Role on Mobile Banking Adoption in Rural Karnataka
Year of publication: |
2014
|
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Authors: | Kishore, Krishna |
Other Persons: | Sequeira, A. H. (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Electronic Banking | Electronic banking | Innovationsakzeptanz | Innovation adoption | Indien | India | Ländlicher Raum | Rural area | Mobilkommunikation | Mobile communications |
Extent: | 1 Online-Ressource (18 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal Of Marketing, Financial Services & Management Research, ISSN 2277-3622 IJMFSMR, Vol.3 (9), SEPTEMBER (2014) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 11, 2014 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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