An empirical study analysis of user evaluation factors on attitude and intention of using a search engine
Year of publication: |
2014
|
---|---|
Authors: | Palanisamy, Ramaraj ; Sha, Weiwei |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 15.2014, 3, p. 261-290
|
Subject: | search engines | evaluation of search engines | user evaluations | criteria for evaluation | survey method | Suchmaschine | Search engine | Bewertung | Evaluation | Online-Marketing | Internet marketing |
-
Product Evaluations Online : Search vs. Experience Goods
Antipov, Evgeny, (2018)
-
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German, (2014)
-
Differential effects of keyword selection in search engine advertising on direct and indirect sales
Lu, Xianghua, (2014)
- More ...
-
Verville, Jacques, (2017)
-
Users’ attitude on perceived security of enterprise systems mobility : an empirical study
Palanisamy, Ramaraj, (2021)
-
Leveraging knowledge in buyer-supplier alliances : a theoretical integration
Muthusamy, Senthil K., (2008)
- More ...