An Empirical Study of Factors Affecting the Adoption of Mobile Commerce in India

India's population is around 1.17 billion. At the end of 2009, the total number of mobile users in India was more than 500 million. As the number of mobile phone users is increasing, the purchase of products and usage of various services on mobile phones and other mobile devices are also increasing. The purpose of this study is to examine the factors affecting the adoption of Mobile Commerce (MC) services in India. This study adopts the revised Technology Acceptance Model (TAM). Data have been collected from more than 400 school/college/institution students and employees of various government/private sectors through interviews and various convenience sampling procedures. The data were analyzed using MS Excel and MATLAB. The result shows that there is a promising future for MC services in India (where 72.2% of the population lives in villages) and that risk and cost are significantly influencing adoption. The outcome of this study would be beneficial to private and public telecommunication organizations, various service providers, business community, banking sector and others