Type of publication: Article
Language: English
Notes:
Kelemen, Zita and Malota, Erzsébet (2011) An empirical study of international private label branding in the food sector in Hungary. In: Marketing Theory Challenges in Emerging Societies - Conference Proceedings. Alexandru Ioan Cuza University of Iasi, pp. 135-141. . ISBN 9789736406812
Source:
BASE
Persistent link: https://www.econbiz.de/10010123991