An empirical study of national vs. local pricing by chain stores under competition
Yang Li, Brett R. Gordon, Oded Netzer
| Year of publication: |
September-October 2018
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|---|---|
| Authors: | Li, Yang ; Gordon, Brett R. ; Netzer, Oded |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 5, p. 812-837
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| Subject: | pricing | retailing | competitive strategy | geographic price targeting | national pricing policy | local pricing policy | hybrid pricing policy | Preis | Price | Wettbewerb | Competition | Handelskette | Retail chain | Wettbewerbsstrategie | Competitive strategy | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2018.1100 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951302