An empirical study of the effects of consumer knowledge on fit perception in brand extension success
Year of publication: |
2013
|
---|---|
Authors: | Paul, Soumi ; Datta, Saroj Kumar |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 10.2013, 1, p. 37-50
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markentransfer | Brand extension | Markenimage | Brand image | Erfolgsfaktor | Success factor | Wahrnehmung | Perception |
-
Günther, Stephan, (2002)
-
An Empirical Study of the Effects of Consumer Knowledge on Fit Perception in Brand Extension Success
Paul, Soumi, (2013)
-
Investigating determinants of brand extension success in a fit and a non-fit scenario
Knoerzer, Katharina, (2021)
- More ...
-
An Empirical Study of the Effects of Consumer Knowledge on Fit Perception in Brand Extension Success
Paul, Soumi, (2013)
-
Paul, Soumi, (2016)
-
Impact of future trading on stock market : a study of BRIC countries
Gahlot, Ruchika, (2012)
- More ...