An empirical study of the impact of brand name on personal customers' adoption of Internet banking in Hong Kong
Year of publication: |
2010
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Authors: | Cheng, T. C. E. ; Yeung, W. H. |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 6.2010, 3, p. 32-51
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Subject: | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Innovationsakzeptanz | Innovation adoption | Hongkong | Hong Kong |
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