An Empirical Study of the Scientific Styles of Marketing Academics
Year of publication: |
1994
|
---|---|
Authors: | Leong, Siew Meng ; Sheth, Jagdish N. ; Tan, Chin Tiong |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 28.1994, 8-9, p. 12-26
|
Saved in:
Saved in favorites
Similar items by person
-
Leong, Siew Meng, (1993)
-
BOOK REVIEWS - Marketing in the New Asia
Leong, Siew Meng, (2002)
-
A Theory of Reasoned Action Perspective of Voting Behavior: Model and Empirical Test
Singh, Kulwant, (1995)
- More ...