An empirical study on channel attributes of online and offline channels based on Engel-Kollat-Blackwell (EKB) model
Riktesh Srivastava, Jitendra Singh Rathore and Harbhan Singh
| Year of publication: |
2021
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|---|---|
| Authors: | Srivastava, Riktesh ; Rathore, Jitendra Singh ; Harbhan Singh |
| Published in: |
World review of entrepreneurship, management and sustainable development. - Genève : Inderscience Enterprises, ISSN 1746-0581, ZDB-ID 2205126-0. - Vol. 17.2021, 6, p. 864-882
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| Subject: | Engel-Kollat-Blackwell | problem recognition | product search | alternative evaluation | product purchase | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/WREMSD.2021.118657 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012694167