An empirical study on consumer societalness and perception towards social responsibility activities of the corporation
Year of publication: |
2018
|
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Authors: | Mandal, Kaushik ; Banerjee, Sujata ; Saha, Sharmistha |
Published in: |
Paradigm : the journal of Institute of Management Technology. - London : Sage Publishing, ISSN 2394-6083, ZDB-ID 2509680-1. - Vol. 22.2018, 1, p. 46-64
|
Subject: | Cause-related marketing | consumer behaviour | corporate social responsibility | stakeholders | responsible practices | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Cause-Related Marketing |
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