An empirical study on shopping motivation among Generation Y Indian
Year of publication: |
2021
|
---|---|
Authors: | Kumar, Sushant ; Sadarangani, Pradip |
Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 22.2021, 2, p. 500-516
|
Subject: | apparel | foreign branded clothing | Generation Y Indian | hedonic motivations | purchase intention | Shopping motivation | utilitarian motivation | Indien | India | Konsumentenverhalten | Consumer behaviour | Motivation | Bekleidung | Clothing | Kaufmotiv | Consumer motivation | Leistungsmotivation | Work motivation | Markenimage | Brand image |
-
Pant, Ravinder, (2023)
-
Bennur, Shubhapriya, (2013)
-
Consumer motivation and luxury consumption : testing moderating effects
Shao, Wei, (2019)
- More ...
-
Kumar, Sushant, (2019)
-
Impact of culture, behavior and gender on green purchase intention
Sreen, Naman, (2018)
-
Chatterjee, Swetarupa, (2021)
- More ...