An empirical study on the factors affecting online shopping behavior of millennial consumers
ArunKumar SivaKumar and Abirami Gunasekaran
| Year of publication: |
July-September 2017
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| Authors: | SivaKumar, ArunKumar ; Gunasekaran, Abirami |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 16.2017, 3, p. 219-230
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| Subject: | Attitude and intentions | consumer innovativeness | millennial consumers | perceived benefits | perceived risks | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Altersgruppe | Age group | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2017.1317150 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011804501