An encompassing view on markdown pricing strategies : an analysis of the Austrian mobile phone market
Year of publication: |
2007
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Authors: | Reiner, Gerald ; Natter, Martin |
Published in: |
OR spectrum : quantitative approaches in management. - Berlin : Springer, ISSN 0171-6468, ZDB-ID 2073885-7. - Vol. 29.2007, 1, p. 173-192
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Subject: | Preismanagement | Pricing strategy | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Österreich | Austria | Kundenzufriedenheit | Customer satisfaction |
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