An enhanced model for measuring service quality.

Three models have been proposed to measure service quality in the marketing literature. These models are: (1) Perception minus Expectations (P-E) Model, (2) Ideal Point (IP) Model, and (3) Performance-based (P-based) model. Underlying the models are two types of attributes: (a) vector point attributes (in the P-E and P-based models), and (b) ideal point attributes (in the IP model).

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Authors:	Jagannathan, Venkatakrishnan.
Institutions:	Florida Atlantic University
Subject:	Business Administration \| Marketing

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Type of publication:	Other
Language:	English
Notes:	Dissertation Abstracts International
Source:	BASE

Persistent link: https://www.econbiz.de/10009431502