AN ENTERPRISE COMPETITIVE STRATEGY DEFINITION ON THE EXAMPLE OFJSC “CONFECTORY ENTERPRISE “PERMSKAYA
The article is devoted to the JSC “Confectionary enterprise “Permskaya” competitive strategy analysis. The article includes the enterprise’s function strategies, the drawbacks of strategic planning are singled out and the ways of its improvement are suggested.
Year of publication: |
2013
|
---|---|
Authors: | Pyankov, V. ; Akimova, S. |
Published in: |
Annals of marketing-mba. - Department of Marketing. - Vol. 1.2013, 03
|
Publisher: |
Department of Marketing |
Subject: | JSC “Confectionary enterprise “Permskaya” | function strategy | competitive strategy | strategic planning |
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