An ethical framework for the marketing of corporate social responsibility
Year of publication: |
2009
|
---|---|
Authors: | van de Ven, B. |
Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 25.2009, 4
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand image | Brand strategy | Corporate communications | Corporate image | Ethics | Managerial strategy | Marketing | Social responsibility |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Positive attitude towards business ethics and social responsibility for improving corporate image
Milenkovska, Violeta, (2019)
-
Assessing the impacts of internal communication : employer branding and human resources
Fernandes, Raquel, (2023)
-
Linking corporate social responsibility with reputation and brand of the firm
He, Yifan, (2019)
- More ...