An evaluation of advertising models in emergent countries : the case of Albania
Year of publication: |
2012
|
---|---|
Authors: | Pjero, Elenica ; Agaraj, Xhiliola ; Sokoli, Ylldeze ; Bifsha, Aurela ; Pjero, Dritan |
Published in: |
Acta Universitatis Danubius / Oeconomica. - Galati : Ed. Universitaria Danubius, ISSN 2065-0175, ZDB-ID 2543389-1. - Vol. 8.2012, 5, p. 42-55
|
Subject: | Marketingmanagement | Marketing management | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Albanien | Albania |
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