An Evaluation of Endogenous Sustainable Development Planning for the Rural--Urban Environment in Gran Canaria

<italic>Urban developments can transform adjacent rural areas by degrading their natural resource base and environmental values. In this paper we provide evidence on the implementation of an endogenous sustainable development plan for the rural--urban environment in the city of Las Palmas de Gran Canaria. The objective was the generation of endogenous development in the rural areas by implicating the local population in developing activities in line with natural values and the recuperation of traditional cultures. At the same time, urban societies were expected to benefit from the preservation and availability of these rural environments. The plan was implemented in a large rural valley located between adjacent urban areas. The valley represents an opportunity for urban dwellers to benefit from a large rural park in the urban environment for leisure and cultural activities. The overall accomplishment of the plan was evaluated and contrasted with the benefits to the urban population, which were also measured with a discrete choice experiment. The results highlight that the principal objectives failed because of the lack of political determination to promote the participatory channels that would lead to the preservation of natural resources in a dynamic process of social change.</italic>