An evaluation of marketing practices: Businessmen, housewives and students
| Year of publication: |
1976
|
|---|---|
| Authors: | Roering, Kenneth J. ; Schooler, Robert D. ; Morgan, Fred W. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 4.1976, 2, p. 131-144
|
| Publisher: |
Elsevier |