An evaluation of strategic response to consumer boycotts
Ulku Yuksel; Victoria Mryteza
| Year of publication: |
2009
|
|---|---|
| Authors: | Yüksel, Ülkü ; Mryteza, Victoria |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 2, p. 248-259
|
| Subject: | Konsumentenboykott | Consumer boycott | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Getränkeindustrie | Beverage industry | Operations Research | Operations research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003810568