An evaluation of the communication effectiveness of water polo: a content analytic study in Greece
Year of publication: |
2010
|
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Authors: | Afthinos, Yanni D. ; Nassis, Pantelis ; Theodorakis, Nicholas D. |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 7.2010, 1/2, p. 76-90
|
Subject: | Sportmarketing | Sports marketing | Sportbekleidung | Sportswear | Griechenland | Greece |
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