An evaluation of the effectiveness of Internet advertising tools
| Year of publication: |
2004
|
|---|---|
| Authors: | Chiagouris, Larry ; Mohr, Iris |
| Published in: |
Journal of internet commerce. - Binghamton, NY : Haworth Press, ISSN 1533-2861, ZDB-ID 21369008. - Vol. 3.2004, 3, p. 41-61
|