An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability
Clare D'Souza, Mehdi Taghian, Gillian Sullivan-Mort and Andrew Gilmore
| Year of publication: |
December 2015
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|---|---|
| Authors: | D'Souza, Clare M. ; Taghian, Mehdi ; Sullivan Mort, Gillian ; Gilmore, Andrew |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 23.2015, 7, p. 600-615
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| Subject: | green marketing | green research and development | environmental resource management | green suppliers | environmental processes | Umweltmanagement | Environmental management | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development | Umweltpolitik | Environmental policy | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2014.1001866 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011479473