An evolutionary overview of the joint researches on B2B marketing and COO effect
Year of publication: |
2016
|
---|---|
Authors: | Costa de Melo Silva, Marcus Vinicius ; Giraldi, Janaina de Moura Engracia |
Published in: |
Journal of management research. - Las Vegas, Nev. : Macrothink Institute, ISSN 1941-899X, ZDB-ID 2531426-9. - Vol. 8.2016, 4, p. 1-8
|
Subject: | M310 Marketing | M370 Advertising | M160 International Business Administration | L15 | Information and Product Quality | Standardization and Compatibility | Theorie | Theory | Produktqualität | Product quality | Werbung | Advertising | B-to-B-Marketing | Business-to-business marketing | Standardisierung | Standardization |
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