An Exact Hierarchical Algorithm for Determining Aggregate Statistics from Individual Choice Data
Year of publication: |
1979
|
---|---|
Authors: | Gensch, Dennis H. ; Svestka, Joseph A. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 25.1979, 10, p. 939-952
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing | marketing: buyer behavior | decision analysis: sequential |
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