An Examination of Categorisation and Stereotyping Heuristics in Global Product Evaluations
Year of publication: |
1999
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Authors: | Hadjimarcou, John ; Hu, Michael Y. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 15.1999, 5, p. 405-434
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