An examination of consumer sentiment toward offshored services
Year of publication: |
2011
|
---|---|
Authors: | Thelen, Shawn T. ; Yoo, Boonghee ; Magnini, Vincent P. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 2, p. 270-289
|
Subject: | Auslandsverlagerung | Offshoring | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour | USA | United States |
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