An examination of consumers' subjective views that affect the favorability of organizational logos : an exploratory study using Q Methodology
Angie Chung, Dennis F. Kinsey
| Year of publication: |
2019
|
|---|---|
| Authors: | Chung, Angie ; Kinsey, Dennis F. |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 22.2019, 3, p. 89-100
|
| Subject: | Organizational logos | Corporate identity | Corporate reputation | Q methodology | Public relations | Firmenimage | Unternehmenskultur | Corporate culture | Öffentlichkeitsarbeit | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41299-019-00062-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012104983