An examination of market orientation and environmental marketing strategy : the case of Chinese firms
Yi Wang, Si Shi, Yang Chen and Dogan Gursoy
| Year of publication: |
2019
|
|---|---|
| Authors: | Wang, Yi ; Shi, Si ; Chen, Yang ; Gursoy, Dogan |
| Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 39.2019, 15/16, p. 1046-1071
|
| Subject: | performance | corporate identity | Environmental identity | environmental marketing strategy | market orientation | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | China | Umweltmanagement | Environmental management | Unternehmenskultur | Corporate culture |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2018.1551370 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012207439