An examination of marketing techniques that influence Millennials' perceptions of whether a product is environmentally friendly
Katherine T. Smith
| Year of publication: |
2010
|
|---|---|
| Authors: | Smith, Katherine T. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 6, p. 437-450
|
| Subject: | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008758742