An examination of partitioned pricing and the influence of culture and familiarity on sport consumer behavior
Year of publication: |
2021
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Authors: | Won, Misun ; Shapiro, Stephen L. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 30.2021, 3, p. 163-177
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Subject: | Partitioned pricing | ticket pricing | familiarity | high-context culture | low-context culture | and live events | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Kulturelle Identität | Cultural identity | Kultur | Culture |
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