An Examination of the Coercive Power-Satisfaction Relationship Within a Relational Exchange: The Moderating Role of Dealer Resistance
| Year of publication: |
2001
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| Authors: | Kiyak, Tunga ; Roath, Anthony S. ; Schatzel, Kim E. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 8.2001, 3-4, p. 3-28
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