An examination of the cross‐cultural female response to offensive sex role portrayals in advertising
Year of publication: |
1997
|
---|---|
Authors: | Ford, John B. ; LaTour, Michael S. ; Honeycutt, Earl D. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 14.1997, 6, p. 409-423
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Corporate image | Feminism | Gender | Globalization |
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