An examination of the current strategic marketing planning practices in professional sport clubs
Thanos Kriemadis, Christos Terzoudis, Nikos Kartakoullis and Dimitra Kapnisi
| Year of publication: |
2022
|
|---|---|
| Authors: | Kriemadis, Thanos ; Terzoudis, Christos ; Kartakoullis, Nikos ; Kapnisi, Dimitra |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 43.2022, 3, p. 353-373
|
| Subject: | business performance | professional sport clubs | Strategic marketing planning process | Marketingmanagement | Marketing management | Sportorganisation | Sport organization | Profisport | Professional sports | Fußball | Football | Sportmarketing | Sports marketing | Strategisches Management | Strategic management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2021.1993560 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013352808