An examination of the data quality of online reviews : who do consumers trust?
Year of publication: |
2021
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Authors: | McCloskey, Donna W. |
Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 19.2021, 1, p. 24-42
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Subject: | Data Quality | Online Customer Reviews | Review Helpfulness | Text Analytics | Text Mining | Trust | Data Mining | Data mining | Personalisierung | Personalization | Text | Vertrauen | Confidence | Datenqualität | Data quality | Virales Marketing | Viral marketing | Bibliometrie | Bibliometrics |
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