An Examination of the Effects of the Recent Economic Crisis on Major League Baseball (MLB) Attendance Demand

We investigate the effects of the recent economic crisis on Major League Baseball (MLB) attendance during the 2008 and 2009 seasons. To elaborately capture the impact of economic circumstances, we adopt the composite index of coincident indicators released by Federal Reserve Bank of Philadelphia. Major advantages of the coincident indexes are the ability to specify monthly changes in state economic conditions as well as combining the information from several economic indicators. The estimates for the coincident indicators suggests the economic downturn drives a fall in attendance of about 6%, compared to the reported decline of 6.77%. The success of the composite index in explaining the impact of the recent economic crisis on attendance in MLB suggests the indicator is a viable proxy for income in game attendance demand studies.