An examination of the role of internal brand management : impact of contractual models
Year of publication: |
2020
|
---|---|
Authors: | Koo, Bonhak ; Curtis, Catherine |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 29.2020, 4, p. 503-525
|
Subject: | brand commitment | brand trust | contractual models | hotel | intention to stay | Internal brand management | Markenführung | Brand management | Hotellerie | Hotel industry | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing |
-
Xie, Li-shan, (2014)
-
What you get is not what you saw : exploring the impacts of misleading hotel website photos
Kuo, Pei-Jou, (2015)
-
Hyun, Hyowon, (2024)
- More ...
-
Koo, Bonhak, (2021)
-
Human resources management and a service culture
Severt, Denver E., (2008)
-
Workplace substance use and acceptance among nightclub employees : a qualitative investigation
Kitterlin-Lynch, Miranda, (2015)
- More ...