An exercise in early modern branding
Ruth Herman
| Year of publication: |
2018
|
|---|---|
| Authors: | Herman, Ruth |
| Published in: |
Historical research in marketing management. - London : Routledge Taylor & Francis Group, ISBN 978-0-415-72463-0. - 2018, p. 46-60
|
| Subject: | Markenführung | Brand management | Wirtschaftsgeschichte | Economic history | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011926729