An experimental approach to making retail store environmental decisions
Year of publication: |
2007
|
---|---|
Authors: | Baker, Julie ; Levy, Michael ; Grewal, Dhruv |
Published in: |
Fundamentals of marketing research ; Vol. 3. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 22-35
|
Subject: | Einzelhandel | Retail trade | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Experiment | Marktforschung | Market research |
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