An experimental examination of conditions which may foster the use of price as an indicator of relative product attractiveness
Albert John Della Bitta
| Year of publication: |
1971
|
|---|---|
| Authors: | Della Bitta, Albert John |
| Subject: | Preis | Vereinigte Staaten | Marktforschung | Rundfunkindustrie |
| Extent: | VI, 212 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | University of Massachusetts, Diss. 1971 |
| Notes: | Bibliogr. S. 141-146 Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001918211