An experimental investigation of regulatory orientation and post-choice regret in online product selection
E. Mitchell Church; Lakshmi S. Iyer
Year of publication: |
2012
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Authors: | Church, E. Mitchell ; Iyer, Lakshmi S. |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif : Univ, ISSN 1526-6133, ZDB-ID 21367553. - Vol. 13.2012, 4, p. 289-304
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