An experimental investigation of the impact of using big data analytics on customers' performance measurement
Year of publication: |
2022
|
---|---|
Authors: | Elkmash, Marwa Rabe Mohamed ; Abdel-Kader, Magdy Gamal ; El Din, Bassant Badr |
Published in: |
Accounting research journal. - Bingley : Emerald, ISSN 1839-5465, ZDB-ID 2457099-0. - Vol. 35.2022, 1, p. 37-54
|
Subject: | Big data analytics | Customer performance measurement | Diffusion of innovation theory | Technology acceptance model | Data Mining | Data mining | Big Data | Big data | Performance-Messung | Performance measurement | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption |
-
Iranmanesh, Mohammad, (2023)
-
Kelly Wee Kheng Soon, (2016)
-
Schoenherr, Tobias, (2023)
- More ...
-
Elkmash, Marwa Rabe Mohamed, (2021)
-
Abdel-Kader, Magdy Gamal, (1999)
-
Evaluating investment decisions in advanced manufacturing systems: a fuzzy set theory approach
Abdel-Kader, Magdy Gamal, (1999)
- More ...