An experimental investigation of the price/quality relationship
Year of publication: |
1970
|
---|---|
Authors: | Gardner, David M. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 46.1970, 3, p. 25-41
|
Subject: | Marktforschung | Verbraucher | Preis | Qualität |
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