An experimental study of the effects of interactivity and humor in E-commerce
Yuan Gao
Year of publication: |
2011
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Authors: | Gao, Yuan |
Published in: |
Review of business information systems. - Littleton, Colo., ISSN 1534-665X, ZDB-ID 2442108X. - Vol. 15.2011, 1, p. 9-14
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