An expert with whom I can identify : the role of narratives in influencer marketing
Yang Feng, Huan Chen and Qian Kong
| Year of publication: |
2021
|
|---|---|
| Authors: | Feng, Yang ; Chen, Huan ; Kong, Qian |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 7, p. 972-993
|
| Subject: | Influencer marketing | Instagram | narrative persuasion | sponsorship disclosure | transportation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1824751 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012650614