An exploration of branding approaches in UK universities
Year of publication: |
February 2015
|
---|---|
Authors: | Chapleo, Chris |
Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 20.2015, 1, p. 1-11
|
Subject: | Markenführung | Brand management | Hochschule | Higher education institution | Hochschulmanagement | Higher education management | Großbritannien | United Kingdom |
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