An Exploration of Contemporary Marketing Practices in the New Zealand Wine Sector: Evidence from Three Cases
Year of publication: |
2001
|
---|---|
Authors: | Lindgreen, Adam |
Published in: |
International Journal of Wine Marketing. - MCB UP Ltd, ISSN 1758-6747, ZDB-ID 2159774-1. - Vol. 13.2001, 1, p. 5-22
|
Publisher: |
MCB UP Ltd |
Subject: | Contemporary marketing practices | New Zealand wine sector | Case studies | Relationship marketing |
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