An exploration of environmentally-conscious consumers and the reasons why they do not buy green products
Micael-Lee Johnstone (School of Marketing and International Business, Victoria University of Wellington, Wellington, New Zealand) and Lay Peng Tan (Department of Marketing and Management, Macquarie University, Sydney, Australia)
| Year of publication: |
2015
|
|---|---|
| Authors: | Johnstone, Micael-Lee ; Tan, Lay Peng |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 5, p. 804-825
|
| Subject: | Consumer behaviour | Green marketing | Konsumentenverhalten | Öko-Produkt | Sustainable product | Öko-Marketing | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-09-2013-0159 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447634