An exploration of how boards of directors impact chief marketing officer performance : insights from the field
Kimberly A. Whitler
| Year of publication: |
2022
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|---|---|
| Authors: | Whitler, Kimberly A. |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 12.2022, 1/2, p. 105-115
|
| Subject: | Board of directors | Chief marketing officer | CMO | CMO performance | Strategic leadership | Top management team | Upper Echelons Theory | Führungskräfte | Managers | Vorstand | Executive board | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management | Corporate Governance | Corporate governance | Board of Directors |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-022-00231-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013401755